World Cancer Day is the one singular initiative under which the entire world can unite together in the fight against the global cancer epidemic. It takes place every year on 4 February.

World Cancer Day aims to save millions of preventable deaths each year by raising awareness and education about cancer, and pressing governments and individuals across the world to take action against the disease.

We encourage you to use the following platforms and suggested messaging to engage your members and encourage them to do something on the day to support our grassroots message of dispelling cancer myths. 

LEVELS OF ENGAGEMENT

LEVEL 1 - BASIC

ANYONE AND EVERYONE / GENERAL PUBLIC

You will be able to use the following activities to engage your network and the wider general public of your country on the burden of cancer, and in-turn raise the profile of World Cancer Day:

• Social media channels: Engage with your network via your Twitter / Facebook pages (global hashtags and key messages to share via social platforms are provided later in this toolkit).
• Use the World Cancer Day posters and postcards which has been designed specifically for the 2014 campaign. You can use it digitally or as a printed document to promote the day and the theme. 
• Website: Ensure that the World Cancer Day logo is present on your website, link to www.worldcancerday.org and even better, upload a small article onto your site about the day. 

• World Cancer Declaration: World Cancer Day 2014 will be a unique opportunity for UICC members and partners to promote the refreshed World Cancer Declaration, recently launched at the 2013 World Cancer Leaders’ Summit in Cape Town, South Africa. The new document includes a set of 9 visionary targets and immediate actions to be implemented by governments and other stakeholders in order to achieve the Declaration’s overarching goal: “There will be major reductions in premature deaths from cancer and improvements in quality of life and cancer survival rates.”

LEVEL 2 - WANT TO DO MORE?

GENERAL PUBLIC / UICC MEMBER ORGANISATIONS AND PARTNERS

• Add to the World Cancer Day online map of events and activities - Please share what you will be doing on/ around World Cancer Day. The site is visited by media, individuals and organisations worldwide - therefore this is a great place in which to let the world know what you have planned, no matter how big or small. worldcancerday.org/events-map
• No inspiration? Check out our list of ideas on how to mark World Cancer Day, based on activities some of our members organised last year.
• Translate: Help bring the messages and tools of the World Cancer Day campaign to a wider audience. We would love to have additional translations for the posters and fact sheets. 
• Adapt the World Cancer Day poster, by adding your organisation’s logo before you disseminate it. Design files are available upon request. 
• The four World Cancer Day Fact sheets have been created to dispel common global myths and misconceptions about cancer. Disseminate or adapt them for use amongst your network (French, Spanish and more languages available). 
• The four World Cancer Day Evidence sheets have been put together to provide additional supporting information to the fact sheets. These are perfect to encourage further reading and information sharing on the key topics and messages of the campaign (available in English, French and Spanish and other languages!)
• Engage with your corporate partners with the Corporate Toolkit in your country to encourage their support in World Cancer Day. Millions of people are employed by international corporates and we believe that each of them can play a major role in disseminating information about cancer inside and outside their business. We also believe that corporates should use World Cancer Day to unite their employees around an issue which affects so many.
• Use the Cancer infographics: To be released on February 4th.

http://www.worldcancerday.org